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Friday, September 23, 2011

China not only fakes iPhones… but Apple Stores, too!

China might be known as the home of the fake iPhone, but what about whole stores? Surprising almost no one, China is indeed home to the fake Apple Store. These pictures from BirdAbroad (via IFOAppleStore), show a fake Apple Store complete with everything that a real Apple Store offers. Right down to the blue shirts with Apple logos and name labels for the employees. Starting from the top, this ‘Apple Store’ features a shiny exterior with a big glowing, white Apple front and center.
When you walk into the store, you will be stepping on wood or grey stone floors, depending on the section of the store, and will be surrounded by a showroom filled with iPads, Macs, and more… all on wooden tables. These tables are even equipped with the Apple (patented!) product holders. In fact, these tables are nearly identical, if not identical, to the tables used in Apple’s official stores. These stores went as far as to completely rip off Apple’s official press images – as you can see with the iPad 2 and iPod shuffle banners. Also notice the extremely outdated pink iPod posters.
Making this sound even more unbelievable are the twisted stair cases, accessory and software walls (which are nearly identical to the official ones), an area for children with cushy and fun chairs, and of course what appears to be a mini Genius Bar or a section of the store to take product lessons from employees. The most amazing part is what these employees think of their jobs:
Being the curious types that we are, we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple.
The “bosses” of this fake Apple Store, in Kunming, knowing that they are up to no good, informed their multiple plain clothed security guards to ban all picture taking. The best part is that there are three of these stores all within walking distance of each other. Check out some more pictures after the break that are courtesy of BirdAbroad.

Wednesday, September 21, 2011

Facebook changes confuse users, as a major overhaul looms

Facebook’s latest changes to its News Feed have rolled out across the network. But they’re causing some angst, if perplexed posts to Twitter — not to mention my personal network’s news feed and my e-mail inbox — are any indication.
And this may be just the beginning, as the social network is said to be planning even more changes to be announced when its f8 developers conference kicks off Thursday.

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I know that when I logged into my profile Wednesday morning, I was hit with a deluge of mundane news tagged as important updates and a scrolling news ticker largely dominated by complaints, questions and frustrations about the new layout.
The latest changes are mainly to the News Feed, which now curates your friends’ posts and looks at a number of factors to decide whether they deserve top billing on your account’s home page. The network also changed the feed to more prominently display pictures and added a few settings meant to give users post-by-post control over the feed.
But until you take the time to sift through the posts yourself, Facebook is deciding what's important for you to see.
And how does Facebook determine that? When asked, a network spokeswoman said in a statement Wednesday: “Just as we aim to show you the most relevant updates in your News Feed today, we use a variety of signals to decide whether a story might be interesting or important. For example, this may include changes about your employer, school, relationship status or city, as well as things like the number of likes or comments on a post. For example, if a friend's post gets dozens of comments or likes, it’s likely to be a top story.”
The network also pointed out that users can control what becomes a top story by interacting with their own feeds.
“You can click on a top story and tell Facebook that it’s not relevant to you, or you can mark a post a top story,” the company said.
The new, new Facebook is likely to include a media platform and more e-commerce integration, Mashable reported Tuesday. The changes may give Facebook’s online payment system, Facebook Credits, more visibility and may also be related to an HTML5-based mobile platform.
Meanwhile, Google is not-so-subtly pointing people to its social network Google+ from its main search page. (I literally mean pointing. With a big, blue arrow.)
A major barrier to switching to Google+ has been its invite-only system. But the search engine opened up the network to all users with Google profiles on Tuesday. With discontent growing over Facebook, could there come a mass exodus from the older site?
Of course, Facebook users tend to go through a cycle of complaints and acceptance when it comes to site changes. There’s always an uproar over new features — particularly when the company adds them without asking — and then the furor dies down quickly. The question here is whether a total redesign is a bridge too far for all but the Facebook faithful.
What do you think of Facebook’s latest changes? Weigh in with a comment.
(Washington Post Co. Chairman and Chief Executive Donald E. Graham is a member of Facebook’s board of directors.)

Trial date set for Justice Department lawsuit to block AT&T, T-Mobile merger

A federal judge on Wednesday set a mid-February trial date to hear the Justice Department’s arguments for blocking the $39 billion merger of AT&T and T-Mobile.
U.S. District Court Judge Ellen Huvelle also dismissed rival Sprint Nextel’s request to join Justice’s lawsuit, saying it would “only slow down” the process in deciding Justice’s case against the merger.
The decisions will benefit AT&T and T-Mobile, who had hoped for a trial earlier than Justice’s requested date of late March. And without Sprint in the process, chances of a faster trial and potential to reach a settlement outside of court are greater, experts say. Huvelle said the Feb. 13 trial would last four to six weeks.
Huvelle, of the District Court of the District of Columbia, made the decisions in a preliminary scheduling hearing before a full courtroom of attorneys from all major representatives of the wireless industry, officials from Justice and some officials from the Federal Communications Commission.
Living up to her reputation as a no-nonsense and efficient judge, Huvelle took much of the hearing adding up how many days it would take for both sides to interview witnesses and cross examine them, and she suggested much of the testimony come to her in writing instead of through longer oral arguments.

She also made clear that she wanted to move forward as “expeditiously as possible,” with the wireless giants facing key milestones next spring that could affect their deal and their businesses.
An attorney for AT&T told the judge that the company has plans to fight for its merger in court and has not reached a settlement with the Justice Department. The company has said it will pursue settlement talks in parallel with its court battle. That does not exclude the possibility of all parties reaching a compromise before the February hearing, experts said.

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NASA's global warming satellite falls to Earth

NASA's Orbiting Carbon Observatory, a new satellite dedicated to mapping Earth's carbon dioxide levels, crashed into the ocean near Antarctica just after launch Tuesday when a shroud designed to protect the spacecraft accidentally doomed its mission.
The glitch occurred just minutes after the $280 million spacecraft blasted off at 4:55 a.m. ET atop a Taurus XL rocket launched from Vandenberg Air Force Base in California.
"Our whole team at a very personal level is disappointed in the events of this morning," John Brunschwyler, the Taurus project manager for the Dulles, Va.-based rocket manufacturer Orbital Sciences, said in a somber post-launch briefing. "It's very hard."
The 972-pound (441-kilogram) OCO spacecraft was NASA's first satellite built exclusively to map carbon dioxide levels on Earth and understand how humanity's contribution of the greenhouse gas is affecting global climate change. The satellite carried a single three-channel spectrometer to make its detailed measurements and was slated to launch into a near-polar, sun-synchronous orbit that would fly about 438 miles (705 kilometers) above Earth.
Brunschwyler said the first sign of trouble came about three minutes after liftoff, when the Taurus XL rocket's telemetry showed no sign that it had shed its clamshell-like payload fairing.
The fairing is a nose-mounted shroud that protects the spacecraft inside from atmospheric drag until the booster reaches space. If the fairing had separated, launch controllers would have expected to see the spacecraft and its upper stage accelerate more quickly, since it would have shed the excess weight. But that speed boost never occurred.
"As a direct result of carrying that extra weight, we could not make orbit," Brunschwyler said, adding that the failure ultimately sent OCO crashing into the ocean near Antarctica. "We're fairly certain that it did not fly over any land and it landed short of Antarctica."
Investigation on tap NASA is assembling a mishap investigation board to investigate the failed launch and, agency officials hope, pinpoint a root cause. The investigation will be key for NASA's Glory satellite, an environment-monitoring spacecraft also designed to aid climate change studies. Glory is due to launch on a Taurus rocket in October.
Slideshow: Month in Space "Our goal will be to find a root cause of the problem," said NASA launch director Chuck Dovale. "We won't fly Glory until we have that data known to us."
NASA's OCO spacecraft and its Taurus XL booster were built by Orbital Sciences. The four-stage solid fueled Taurus XL rocket stands about 93 feet (27 meters) tall and is capable of launching satellites weighing up to 3,500 pounds (1,590 kilograms) into low Earth orbit. The rocket is a land-based version of Orbital Sciences' Pegasus booster.
Since its 1994 debut, the Taurus rocket has flown six successful missions out of eight launches to orbit 12 satellites. The last Taurus payload reached space successfully in 2004. The one failure before Tuesday's contingency occurred in September 2001.
Blow to climate science The loss of NASA's OCO spacecraft is a blow to global climate research after eight years of development to ready the satellite for launch.
Slideshow: Earth as art Researchers hoped the spacecraft would provide definitive answers to questions surrounding Earth's natural carbon dioxide cycle, as well as how the planet processes the 8 billion tons of greenhouse gas produced by the burning of fossil fuels and other human endeavors each year.
"OCO was to make some important measurements of the carbon cycle," said Michael Freilich, director of NASA's Earth Science Division. "What we're going to do is take a good, solid and thoughtful look at how best to advance earth system science in general, and with a focus on the carbon cycle, given all the assets that we have available now and into the near future."
Currently, scientists depend on 282 land-based stations — and scattered flights of instrumented aircraft — to monitor carbon dioxide at low altitudes. The hope is that higher-resolution data about the carbon cycle will lead to more accurate computer models for predicting climate trends, as well as a better understanding of natural mechanisms that could be used to counter carbon dioxide emissions.
Climate scientists expected OCO to take the lead in an international collection of weather-monitoring spacecraft known as the "A-Train," which fly in a trainlike progression over Earth with the goal of building a three-dimensional picture of the planet's weather and climate change, as well as understanding human contributions to the greenhouse effect and global warming.
Japan's recently launched Ibuki climate-studying spacecraft, as well as other satellites already in orbit, may be able to compensate for the lack of the OCO. Freilich said engineers also will look at existing spacecraft spare parts and decide whether it makes sense to build a replacement observatory.
While there is hope to be able to pick up where the OCO's loss left off, much work lies ahead before NASA officials can "decide how it is best scientifically, and for the nation, to move forward," Freilich said.

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